About Us


Coed-y-Dinas is one of the seven stores making up the Charlies Stores Ltd Group. The other branches are located around the Mid Wales and Borders countryside in Newtown, Aberystwyth, Carmarthen, Shrewsbury and Queensferry. We are extremely proud to be a Welsh, independent, family-run retailer. Charlies Stores have been operating for nearly 30 years under the guidance of the company owner, Chris Lloyd.




Charlies Stores Ltd purchased Coed-y-Dinas farm and the surrounding land in 2002. Set in the Severn Valley just south of Welshpool it was originally the ‘Home Farm’ for Powis Castle. Recognising that there was potential with the magnificent set of buildings, great care was taken to restore them sensitively. With many of the unusual features remaining, Coed-y-Dinas is an unique and beautiful shopping centre.


Alongside our retail outlets, Charlies also has a busy online store – www.charlies.co.uk – here you can find many of our usual ranges with added extras such as deals, blogs and advice on a variety of seasonal topics.


The company started with two army surplus stores, in Newtown and Welshpool, Powys, before changing direction in 1986. Chris decided to close the Welshpool store in favour of opening in Aberystwyth, and introducing a broader seasonal product range, which reflects our offerings today. Since then the company has gone from strength to strength and has also opened out-of-town stores in Shrewsbury, Queensferry and Carmarthen along with a garden and country store, Coed-y-Dinas, which was originally a Grade II working farm (see history) for Powis Castle Estate.


Whilst the company has grown, the passion and values it was founded on remain the same – we only sell products that we would be happy to take home ourselves, and work hard to ensure they are fantastic value for money. Alongside this sits our belief in looking after our customers, you will always be greeted by friendly, knowledgeable staff with good advice.


Being based in rural Powys, the Great British countryside is something we are extremely passionate about. This is reflected in both our product offering and also our work with the community. Whilst here, why not make a day of it and take advantage of some of the beautiful scenery and endless range of things to do and see. Click here to see a small selection of the attractions in Mid Wales.


Why not pop in and see for yourself?! In the meantime see our site map for what Coed-y-Dinas has to offer!